In the second part of our mini-series, All About Job Descriptions, we describe the essential content that should be included in any job description. In this last part, we get more pragmatic: How do you begin the compilation process, and which things should you keep in mind to create compelling job descriptions successfully?
Set up
Ideally, start by setting up a project team. Gather some of your knowledgeable HR colleagues and other subject matter experts. One person alone will not have
the necessary knowledge about all existing jobs in a company. Aim for the highest quality team possible – saving money at this point will result in higher costs later in the project. If you can’t find the support and knowledge internally – don’t hesitate to search outside of your company. It will likely be a good investment.
When you have your team in place, agree on a timeline. It should be realistic but leave enough space for high-quality work.
Method
There are two common ways to generate good-quality job descriptions. 
- Start by assessing the current jobs within your company. Gather all information by involving the various departments and conducting workshops with the subject matter experts (i.e., department heads) and the employees in the role or job family you are assessing. They know best which tasks must be included and which skills are needed for a specific role.
- Alternatively, you can start with market benchmarks: Analyze the roles which your competitors are currently looking for. How do their job ads look like? Which skills are they looking for? Will you need similar skills within your workforce in the future? With this approach you would start by defining the objective and then work your way back through the job architecture from the desired jobs to the job descriptions for today’s roles. We recommend this approach when transformation is the main driver for your project.
Writing
Regardless of the choice of methodology, there are a few tips that will be helpful in any situation.
- Write with your employees and their reality in mind. Ensure you understand the purpose, processes, and targets of a job. Don’t forget about the intersections and relations to other stakeholders.
- Don’t use jargon or buzzwords. These are meaningless content that creates lengthy descriptions that nobody will want to read or use.
- Be attentive about using adjectives, e.g., differentiating a “complex” from an even “more complex” work situation. These descriptions only serve to justify a specific grade for a job. Our tip: Keep your descriptions clean from any kind of evaluation. If you want to indicate a reasoning for the value of a specific role (job grade), create a distinct field for that purpose.
- Be specific. However, it should also be abstract enough to use parts of a job description for another role when applicable. There are many intersections between roles, and you should take advantage of them to increase your own efficiency. It also helps to have a similar wording for similar situations.
- Be clear about the job’s environment, whether it’s more target-oriented or more process-oriented. The style and content of the accountabilities should reflect this appropriately.
- Have someone review the job descriptions. Ensure at least a four-eye concept.
- Job descriptions should be consistent to be of true value. Set guidelines before your team gets started and cross-check them regularly to increase their quality and usability.
- In organizations of up to 1.000 employees, you can organize the process in an Excel sheet. From that point on, complexity rises sharply. You might be better served with dedicated software.
- Job descriptions should be living organisms. They only unleash their true value for HR tasks—specifically for strategic workforce planning—if they reflect the organization’s reality. Update them occasionally. Implement a process for continuous updates before you announce the project as successfully completed.
For a comprehensive overview of maximizing the value of job descriptions in your company, look at The Ultimate Guide to Job Architecture. Your final job descriptions will likely look a bit different because you write for your own specific reality, but our sample can give you an idea of an effective job description.